Chase Corporate Challenge

Last night, myself and many co-workers ran the Chase Corporate Challenge here in Chicago. This is a fun little 3.5 mile run through the streets of Chicago where all strands of the Chicago corporate fraternity come out wearing their own team t-shirts. Our shirts got a little better this year, despite being a total advertisement. Everyone has tents and caterers and all sorts of stuff. They trot out a few token Chicago Bears. It's that kind of show.

Here's what I don't get though. Every race I run, including silly 5k's with low attendance, has the electronic chip technology where your time is tracked from when you actually crossed the start line until you cross the finish line. The corporate challenge with 20k+ people and nearly every major corporation in the country ops to go the cheap route and roll with the honor system of time reporting. Apparently, chips cost too much for JPMorgan Chase but not for the Lincoln Park Zoo? This seems ridiculous to me. It took me probably 6 minutes to get across the starting line after the gun sounded, which is a problem all on its own. I mean, I don't care about my time at all personally but it is sort of nice to get an accurate read of the pace I ran. Is this asking too much from Chase? I don't think so.